If you choose link clicks, people who are likely to click will be shown your ad. App installs are generally more expensive per conversion but it helps you test which way works. Once you find the sweet spot, you can optimize for link clicks. But for now, this info is enough. You can either choose to set a manual bid amount or you can let Facebook handle it for you. Facebook is generally trustworthy when it comes to handling your bids. Going with auto-bidding is perfectly fine.
Keep it simple at first. It delivers well. You can either choose to pay per result app install or link click or by impression when someone is shown your ad. Your choice will affect how often your ads get shown. If you choose to pay per impression, auto or manual both work. Ad creatives are the actual ads that will get shown on Facebook. How do you nail your ad creative?
By knowing the people you cater to and making an add they will actually look at. Know your audience. While videos give you much more flexibility in terms of showing what your app can do, it is still a bit interruptive to Facebook users since the auto-play feature was released. However, it is what it is, so better take advantage of this. Take advantage of the first few seconds. Make the video visually appealing from the start.
Do away with introductions. Use the first few seconds wisely as it will decide the success of your ad. Keep it short but make sure it makes sense. Catchy taglines read: vague but WOW! For now, write an ad description that leaves nothing to doubt.
It is important that you monitor your success closely so you can adjust your ads accordingly. From here, awesome tools to help you reach a better-targeted audience like Custom Audiences and Look-Alike Audiences will be made available to you. The information from this post is enough for you to begin running ads. Sign in. Facebook could help you out. Follow along. Facebook recognizes and processes these photos by looking for camera-specific metadata found in photos taken using ready devices.
All ads must comply with our Advertising Policies. Select a placement option to discover which objectives are available. Select an objective to see which calls to action are available. Not all calls to action may be available to you, depending on your industry. Build Brand Awareness. Promote Your Local Business. Increase Online Sales. Promote Your App. Generate Leads. Monetize Your Content. Retarget Existing Customers. Small Business. Large Business. Media and Publisher.
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Monetize Your Content. Retarget Existing Customers. Small Business. Large Business. Media and Publisher. Business Partner. Platforms and Products. Audience Network. Free Tools. Facebook Business Suite. Video Ads. Ads Manager. Facebook IQ Marketing Insights. Creative Guidance. Business News.
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